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Resources

We use certain tools in our business everyday,
try them, maybe they'll work for you too

Before we get into the tools listed below, please note, some of the links are for affiliate products and I will make a small commission if you decide to buy anything after following the link and purchasing anything on the vendor site. 

 

All at no extra cost to you in any way.  I do this in order to make this my full time job, to provide information of value to you.  I would greatly appreciate any support you give.

 

So, what’s a business anyway?

 

It’s basically someone supplying something that someone else wants.

 

It could be something you have:

 

  • Made
  • Bought at a lower price
  • Sourced
  • Be someone else’s product

 

So, what you do, is you buy hosting, setup a website and load your product or service description to the website.

 

Then you need to create content to educate people.  You do so by explaining the product, showing them how to use it and explain how others have benefited from using it.

 

Once the site is loaded with content, it’s your job to get the word out through marketing.

 

There’s a lot of different ways to market a website, but hopefully the tools supplied in this list will help you create everything you need to get started.

 

Lookout for educational books, posts on our blog and courses we intend to advertise throughout our site.

Research Tools

Before you begin working on your Website/Business, you want to be sure you do your research.  Make sure your business will be profitable before you start building your web property.  For this we use these tools.

Quantcast

Quantcast.com is a great tool for seeing people’s buying habits and what they prefer to buy all over the web

Facebook Insights

Facebook insights is great for learning more about your target demographics, their interests and family details

Google Trends

Google Trends is great for checking on the trends of markets or interest in products or services over time

Research Done! Now for Keywords

There are quite a few keyword research tools available.  We’d love to only use Google’s Free keyword tool, but we’ve come to realize that Google no longer provides accurate, in depth information.  Their results are more like averages.

We can’t work with averages when we want detailed, accurate data to begin a marketing process, so we rely on exterior tools that give us the results we want.

Our Keyword Research Kit Includes 3 Tools

We’ve got a structured process for the depth at which we do keyword research. 

It all depends on the campaign and the objectives.  We target keywords based on the customer avatars we’ve created and then build out content to attract leads to our web properties.

Raven Tools

A full suite of Tools allowing us to do in depth Keyword Research.

traffic travis seo research tool for free

Traffic Travis

A great FREE Tool for you to start off your Keyword Research.

semrush seo research tool

SEM Rush

Keyword Analysis, Competitive Analysis and in depth Keyword Research Tool

traffic travis keyword tool

Time For Legal Paperwork

We’ve established we have a good business idea.  There is demand for the product/service we want to provide.

We’ve done our keyword research and now want to get the business started.

The first step to get started, is deciding on a business name. 

You can actually do a domain search, then see if you can use the domain name as your business name.  It’s not necessary, but makes life simpler.

Legal Documentation

You can’t run a business until you’ve registered it.  We’ve linked to places where you can do all of that and also where you can get legal documentation for your site and copyright protection for the content you place online.  

Business Registration

In order to run your business, it must be registered with your local authorities, before you can make money.

Legal Policies

Whenever you place content on the web, you must be legally compliant and have all the necessary legal policies in place.

Content Protection

Thieves are online and want to steal content.  Use DMCA to protect your content and lay Copyright Complaints.

Domain Time

There’s three options for you to choose from.  It depends on your level of patience really.  I say, use one platform, get everything you need setup and working in the least ammount of time.  

I’m linking you to my best recommendation below.

Register The Domain & Install WordPress

If you’ve got your domain name in mind, then click through to one of our preferred partners below and get it registered.

As soon as it’s registered, install WordPress on it.  (Normally as easy as 1-click to install).  First Time installing WordPress?  See this Blog post for step by step instructions.

Namecheap

Namecheap happens to be one of the cheapest domain name registrars for a long time running.

Hostgator

With awesome support and millions of satisfied customers, I will always bet on Hostgator for great service

GoDaddy

Another Large Hosting Supplier.  Godaddy has been around for a long time and grows daily.  Good Alternative to explore.

Our Marketing Process

Need help with your marketing campaigns?  We’ve got the team and resources to run Ads, Create content, distribute and track everything.

You run your business, while we do all the time intensive stuff.

Get a Quote

Sign Contract

Strategic Planning

Launch!

Time To Build Your Site

I trust you’re familiar with WordPress and installing it.  If not, I suggest you go read my Blog Post, that shows you how.

Once you’ve got WordPress installed and ready to work, it’s time to get a theme installed.

I’m linking to my preferred resource for themes and plugins to start off with. 

Choose A Theme Provider

I’ve used multiple Theme Providers over the years.  I only recommend the ones that you will get the most benefit from.

All, of these suppliers are great at supporting, and answering any questions you have about your theme.

Thrive Themes offer a complete set of plugins that give you everything you need to build a business in WordPress.

WPEngine is famous for the Genesis Framework & Studiopress Themes, you’ll find everything you need to build a Website.

DIY Themes focus on speed, flexibility and stay on trend with what’s happening in the world of digital media.

Content Creation

Content creation is where a lot of people get stuck.

We understand that it can be hard to run your business, manage staff, inventory and who knows how much else.  

The last thing you still want to do is spend hours creating content, which may not even work, let alone all the promotion that’s involved after the content is created.

Let us help in the process.

Content Generation

Creating content for your business is increasingly important if you want to attract leads to your business.

Inbound content creation is at the font of all SEO efforts.

PPC Campaigns bring in quick wins, but Inbound SEO efforts win more traffic and business over time.

Stories and articles still bring in lots of traffic from search engines where people go looking for answers to their problems.

Coming up with regular Blog Posts about your business can be quite a strain on your regular schedule, rather outsource it.

If your sales pages don’t convey your message properly, in a convincing manner, you won’t make sales.

Putting technical specs in product descriptions, doesn’t tell a site visitor enough about your product

Video Content has become increasingly popular on the web.  Your business needs to be everywhere to attract leads.

Hand over all your content writing to an experienced team of professionals with years of experience.

Tools of the Trade

To create your own content, you’re going to need a few “toys”.  I suggest a decent camera, tripod and carrier bag to begin with.

You’ll also need editing tools and image manipulation software which I’ll link to below.

Canon EOS T7 DSLR Camera Bundle

Canon DSLR Bundle

Grab a DSLR Bundle, with tripod, bag, lenss, filters, SD cards, the Works!

Photo Editing

Edit Photos, add filters, add text, insert links, mesh photos and so much more.

invideo video creation platform

Video Manipulation

Create videos to upload to YouTube. Full filter effects, create ads, showcases and more.

Grab all the tools to get stuff done!

From laptops for editing to office for work, these are the essentials everyone needs.

Complete solutions

for digital marketing

From Hosting to Web Design, Content Creation, Distribution and Channel Messaging, we do it all.

We plan all Campaigns with you, then delegate projects to our teams who execute Marketing Strategies according to the Campaign Objectives.

Social Media

We work on all popular Social Media Platforms and run Groups too.

EDM

We do email distribution using Getresponse, Mailchimp and from Hubspot CRM.

Statistics

Google analytics, link and email tracking performance reports are available.

Design

Website, email, funnels and all digital assets are designed by in-house creators.

Service Questions

This all really depends on the work to be performed.  For things that are once off, like logo design or business card design, there are once off fees, but for Monthly services, obviously, there will be recurring fees.

Talk to us and tell us what you need, we’ll work something out from there.

We work on Paypal, Payoneer,
Paxum, and all major credit card payment systems.  No work is released without full payment and recurring payments are paid up front.  

We work on a trial basis.  For three months, you get to test our services with a 30 day, cancel anytime policy.  After the 3 month period, you can decide to go on annual contract or remain an month to month retainers.  You can cancel at any time.  All our staff are professionally qualified and work with you to ensure you get the service you require.

Yes, you can chop and change packages as you see fit.  We suggest starting small, then add services as you get to know us and our standards.

Technique Questions

We work with WordPress, Wix, Weebly, Shopify, Wooocommerce.  So that includes standard Blogs, Websites, Social Media Platforms, Directories, Auction Sites, and eCommerce Websites.

Yes, we work with all types of integrations.  It all depends on the API type you want to integrate and if there are current solutions.  If we need to do our own coding to create an app to do the work, we will do it.

We work in sections called milestones.  The first milestone requires three revisions before the development process begins.  During development, there will be two further revisions.  One at the halfway mark, then one before publishing.  Any other revision requirements need to be added into the working contract.

No-one can guarantee high rankings.  We do move your web properties up in the search engines, but all efforts are based upon prior knowledge of what works.  We are at the mercy of the search engines, and constant algorithm changes make it increasingly difficult to guarantee any placements.  Anyone telling you otherwise is selling you snake oil.

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Get More Traffic
Make More Sales

It goes without saying, that the more traffic (visitors) you bring to your website, the better your chances are of converting one or more of the visitors into sales.  

We live, breathe and think Marketing from sunrise to sunset, then we still think and act on our marketing objectives, day in and day out. Marketing runs in our blood.
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