It’s safe to say that we are not in a time of business as usual. The COVID-19 pandemic and accompanying economic upheavals are challenging businesses of every size in every industry. B2B marketing leaders and their operations teams have been grappling with the urgent near-term challenges of pivoting to virtual events, addressing projected pipeline shortfalls, and suddenly managing virtual teams.

Link: Process in a Time of Crisis
via www.siriusdecisions.com

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