Let’s Learn How to start a Blog.
Hi there prospective WordPress user. I can only assume that you want to install WordPress for one of two reasons.
You have a passion or cause you want to share with the world
You want to start a business
WordPress is a great platform for both.
I help people build businesses with WordPress.
I want to help you make money, without working for someone else.
My main goal, is for you to make a comfortable living working on your own terms, whenever and wherever you want.
NB: there are affiliate links in the post and I may make a small commission if you decide to buy through them (at no additional cost to you)
I Left the Rat Race
I left the rat race in 2010, forged my own path and discovered the power of the internet.
I discovered marketing processes and the many, many opportunities that are available for anyone to make money online.
I faced many challenges, but, I kept on learning, every day. Over the years, I’ve found processes that get results.
These results allowed me to make sales and keep myself earning an income, even though I wasn’t working for a “BOSS”.
If I, with no knowledge of the internet and internet marketing, could survive and be here today, then there’s no reason why you can’t build your own online business.
I started from scratch, with $0 investment, no list, no help, no funding. Nothing!
If I could do it, so can you!
I will show you everything I’ve learnt
In my other eBook titled “Build an Online Business using a Framework” I teach you how to use WordPress to build a business in any niche:
- How to determine if your business will succeed
- How to establish a professional looking business
- How to automate your entire business system
- How to duplicate the website in different niches
- Build multiple sites to multiply your income
By following each step of the process I outline, you will be able to create a highly profitable business that you can keep as a long term asset, or sell for profit.
Whatever your situation…..
Starting a business is such a great feeling. But, many people collect information and never do anything with it.
I want to help you change that.
I want you to succeed, I want you to take action, I want you to be profitable, but it all comes down to you.
So, you want to use WordPress start an online business or spread the word about your passion or cause. Did you know, a Blog is one of the easiest ways to start it all?
Depending on your choice, it can be setup in a day or even within a few hours.
Starting anything requires work
In order for the blog to work, it needs to be created the right way.
We’re going to simplify it for you and show you how to do everything.
Just follow our step by step process.
Every step in the process will help you build a Blog the right way. No-one likes repeating work that wasn’t done right the first time round.
Don’t do things backwards. You don’t want to market a business, then build a blog and then decide on a product to promote.
What if you spend thousands of dollars and don’t make a cent? What about the wasted time and other resources?
No builder will start building a roof, then the inner walls of a building, the outer walls, and then the foundation.
In the same way, there is a set way to create a blog or business that will last.
We’re going to show you how to do it.
IT all starts with Hosting
All of the service providers listed here have incredibly easy signup processes and they also make it ridiculously simple for you to install WordPress.
Log into your hosting provider. Navigate to the domain you’ve purchased. Hopefully, you chose a small plan, that’s both affordable and suits your needs.
Namecheap has an incredibly affordable annual price (Less than $10 for the full year!). Bluehost offers unparalleled service and Hostgator offers powerful cloud services and hosts some of the largest sites in the world.
All three hosting providers give you simple directions to install WordPress on the domain you’ve registered. Navigate to your domain and follow the prompts to install WordPress.
Login to the cPanel if you’re going this route
Navigate to the bar that has Exclusive for Namecheap customers section written on it > Select the Softaculous Apps Installer.
On the next screen, click on the WordPress icon:
Click on the Install tab, then at the bottom of the screen, click on install now:
You should end up with a screen where you’re prompted to enter an Admin Name and Password:
For the site title, just enter the name of your Business or your tagline. You can always change it within WordPress later on.
You need to save these details to your computer or somewhere safe so that you can log in whenever necessary.
Make sure you record the admin username and password exactly as they appear here.
Hint: change the admin name to something you will remember and don’t leave it as “admin”, hackers love trying to login to accounts which are left as the default admin username.
Entering your email in the last box is necessary so that the details of this page can be emailed to you. Leave the checkbox unticked and click on install WordPress.
Once you click the install WordPress button, wait a few seconds, and you’ll probably be redirected to a screen similar to this:
Enter your username and password you copied and saved earlier.
The first thing you’re going to see is the admin dashboard:
There you go! You’ve successfully installed WordPress. That wasn’t too difficult now, was it?
In the following sections we’re going to complete a couple of steps to finalize your site and get it secured.
For now, play around, click on everything and get to know the layout of the site and how everything fits together.
Most of all, have fun!
Finalize Installation & Pick a Theme
We have a bit of work to do before we can begin using the site. The default WordPress installation doesn’t quite suit our needs.
We’ll work through the entire site step by step. It shouldn’t take more than 30 minutes.
In the welcome box, right at the top, scroll over to the right and click on the dismiss link.
If you look right at the top of your screen, you should see a “screen options” dropdown box. Click it and select the checkboxes of things you want to see, or untick the boxes of things you want removed.
Now, move your mouse over to the “at a glance” box. In it you will see:
- 1 x Post
- 1 x Page
- 1 x Comment
Each of them is blue. Which means that they are clickable links. Click on the 1 x Post. You should see this
Move your mouse over the “hello world”. Underneath it, you will see text appear:
- Quick Edit
Click on trash.
To return to the dashboard, click on the Dashboard link in the left menu:
Repeat the same process for the “page” and for the “comment”, when you’re finished, return to the dashboard.
Appearance of your site
We’re now going to do some work on the appearance of your website. Remember, first impressions count.
In the left sidebar, click on appearance. You’ll be presented with a short dropdown underneath the
- Themes – the appearance of your site
- Customize – change elements of the site
- Widgets – gadgets that do various things
- Menus – give people a path to content
- Header – the top of your pages
- Editor – edit the code of the theme
For now, we just want to change the appearance. We’re not going to cover the customization, widgets, menus, header or the editor now.
We just want to get your site up and running, as fast as possible. Click on the Themes link.
Choose a Theme
You want a clean, simple theme that people find easy to use. Use simple, clear and easy to use navigation so that no-one is confused about finding content on your website.
WordPress creates its own themes. You can use theirs or search for one that you like in their extensive collection of themes.
To search for a theme, click the “add new” button at the top of the page. Pick the theme you like, and at the bottom right you’ll see an install button.
Once installed, you will end up on a page where there is an “activate” link. Click it.
Congratulations. You’ve just installed a new theme. To delete a theme you’re no longer using, click on the image of it. You should see a “delete” link at the bottom right.
Click and delete.
Alternatively, if you want more control and the ability to customize the site to your preferences, then you can buy a theme specifically made, for your type of business.
Each theme comes with instructions about altering the look and feel of the theme. Follow the instructions to make it look exactly the way you want it.
Now that we’ve got the appearance done. We want to add some plugins. Click on the plugins link in the left menu and a new screen will open with all of your installed plugins.
By default, WordPress installs “Akismet” and “Hello Dolly”. Delete the ‘Hello Dolly” plugin if you want.
Next, activate Akismet. Follow the prompts and sign up for the service. Enter the activation key and finalize the settings.
We have short list of plugins for you to use that are all free. To install them, click on the “add new” button at the top of the screen.
It will open a screen like this:
On the right side of the screen, enter the names of the plugins from the list below, one by one, into the “search plugins” search box.
Click on the install button for each one and activate them. Follow their guidance and prompts to configure them properly.
Here they are in no particular order:
- Akismet – anti-spam
- Sumo – marketing
- Yoast – seo
- Wordfence – security
- Collect.chat – chatbot
- Elementor – page builder
- Icegram – popups, email and more
- Page links to – affiliate link management
- Social locker – content locking
- Google analytics – stats tracking
These plugins are ALL, super useful. As we start creating content, you’ll see why we installed them.
Once you’ve got the hang of WordPress, you can add and remove plugins as necessary.
NB: If you buy a theme, it may come bundled with required plugins. Another important point to keep in mind, plugins slow down your site, so keep them to a minimum.
Make a point of keeping them updated to prevent any security breaches.
Once you’ve finished configuring your plugins, it’s time to finalize a few of the backend settings within WordPress.
Click on the settings link in the left menu. There will be a dropdown of other links:
We have a few changes to make so that the site is optimized for search and is configured to your liking.
Click on the general link. On this page you can change the description of your site and the tagline.
You should already have a short description of your site, for example: (If location based, add location)
- Economical storage solutions, Connecticut
- Plastic Container Manufacturers, Portland
- Printing ink Suppliers, Colorado
The tag line should be short and punchy. Think of brands that have the perfect punchlines:
- Bounty – the quicker picker upper
- Adidas – just do it
- McDonalds – I’m loving it
Come up with your own, short, but memorable tagline. No more than 5 words. Less is better.
Go through the remaining settings like date and time format on the page. Once complete, save your changes. The “save changes” button will be at the bottom left.
Click on the writing link in the left menu. There’s not much to change here. If you want to be able to post by email, you can enter all the settings here.
Remember to save your changes.
Click on the Reading link in the left menu. There really isn’t much to do here. If you want to have people land on a home page when they arrive at your site, you can pick the page you want them to land on.
Save your changes.
For a blog, we suggest leaving this page as is, without making any changes.
Click on the discussion link in the left menu. We suggest you leave everything as is. Scroll down and uncheck the “Show Avatars” checkbox.
Save your changes.
Click on the media link in the left menu. On this screen you can change the size of images when they are uploaded and stored on your hosting server.
You can set how you want the images to appear and limit the sizes. Remember one thing, the more large images you use, the more storage and bandwidth your site uses.
Images can slow down a site, so use as few as possible and consider an image compression plugin later on, when you’ve got more content on your site.
Click on the permalinks link in the left menu.
This is one of the most important steps you can take. You will be correcting the link structure of your posts. This makes it easier for search engines to index content.
Scroll down the page. Click inside the radio button next to the “Post Name” label.
Once you’ve done this, scroll to the bottom of the page and save changes.
Click on the privacy settings link in the left menu. On this page, click on the blue button labelled “use this page”.
Don’t skip this step.
Click on the Akismet link in the left menu.
You should already have signed up for the service, inserted the security key, and activated it.
If you haven’t, now is the perfect time to do so. Follow the prompts and get it done.
Click on the collect.chat link in the left menu. You’re not gonna be on your blog all day long.
You need a way to interact with customers and get their requirements without being present 24/7. A chatbot’s the perfect tool for the job.
Follow the simple instructions to setup your bot. The collect.chat website makes it super simple to understand.
Use their templates or create one from scratch.
Make sure you’re happy with the appearance, test it and make sure it works the way you want it to.
And…..That’s it. Your Blog’s ready for content.
Let’s do a Quick Recap
This shouldn’t’ve taken more than 30 minutes. Let’s go through what we accomplished:
- We configured our dashboard
- We deleted the default page
- We deleted the default post
- We installed a Theme
- We installed plugins
- We configured all the plugins
- We configured the WordPress backend
Well done. If there’re any plugins you didn’t configure, take the time to do that now.