Conversion Rate Optimization
Let us help you convert more visitors into customers by optimizing your landing pages
When you place an Ad on Search engines or in Social Media, are you going into it with a plan? Are you expecting “X” ammount return for “Y” spending? Have you set KPI’s for every Ad you’ve created? That’s how we work at our Social Media Agency. We set goals (KPI’s), then measure performance constantly. We track, test, tweak and keep on making changes until we see improvement in performance. There are times when the Ad just sucks, or the product just doesn’t have demand.
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Landing Page Performance
While you’re designing your landing page, you need to make sure that the landing page looks similar to the Ad you just created to send traffic. If there is anything different, you’re going to diminish the effect of the landing page. The landing page, for best performance must be short, to the point and ask for the least details necessary. Preferably, only and email address, so that you can follow up with the new lead later on and get to know them.
Conversion Rate Optimization
When you’ve created your Ad and landing page and start driving traffic, you should be using more than one variation of the same landing page and Ad to see which combination converts best. The best way of doing this is by running A/B split tests. Testing everything from your images, to the text, the buttons, the location you’re targeting as well as the demographics and channels you’re advertising on.
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Every aspect of marketing is entirely useless unless it produces conversions.
How To Do Conversion Optimization
Set Goals for your business, then create benchmarks to measure if you’re succeeding or not.
Create multiple variations of landing pages and Ads, then use combinations of both to see what works.
Analyze and Optimize
Track, tweak and keep on improving your pages and ads until you get the ROI you expect.
Track With Google
Use Google’s URL Link tracking feature to create trackable links that you can add to any campaign on the net, then track results in Google analytics.
Set Goals in Google
Use Google Analytics to set the goals you want for your business, then watch as Google shows you what’s working and what’s not. Great for analysis!
Measure With Google
Measure traffic to your site, measure what actions have taken place, see what ads are performing, see where people click to and away form your site and use the data.
Conversion Rate Optimization Working for You?
Not everyone’s got the time to do this stuff. But, it’s what our team does every day. We love tracking the work we do, it gives us a sense of satisfaction when we can track results and have written proof to show the results to our clients.
Not Ready To Work With Us?
No problem. Why not stay in touch with us. Let us send you new content as it’s published. We promise, it won’t be more than once a week.
Test For Improved Conversion Rates
Continuous testing of all the elements that make up a lead generation campaign will allow you to eventually find a winning Ad and Landing Page combination, that will continue to drive leads and revenue to your business, possibly for years to come.
Opens your eyes to what works and what doesn’t so that you can do more of the same.
Testing different Ad elements shows you what customers react to, so you can use more of it in future.
Optimized Landing Pages show you which headline and other elements on the page deliver results.
Ready for more Sales?
Businesses need leads to survive and thrive. We’re here to help you get more leads from the traffic you’re already sending to your Ads and to your website. Every Page and Blog post is an opportunity to drive more visitors to take action and convert into customers, they just need to be given the right incentive to do so. Let us help you deliver more sales.
Social Media and SEM Ad Management
We’re constantly monitoring Social Media and Search Engine Ad spends for our customers. Delivering better ROI versus Ad Spend is our main Goal. If you’re not seeing the ROI you would like, have a chat with us and let’s look at your current strategy to see how we can help you make more sales for the same, or less Ad Spend.
Let Our Agency Help You Convert Visitors to Sales
Trying to do it all alone, will leave your tired, stressed out and probably with a major headache, especially with all the cogs and wheels that need to be in place to make this work. Let us help you.
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