CASE STUDY

A Home Watch Business Located In St Petersburg, Florida, USA. Looking For Local Home Watch Service Leads

Aa

Typography

I helped develop a consistent font type across social Media Platforms to maintain consistency

Color

We stuck to present brand coloring and varied very little across platforms

Custom images

We custom designed images to be shared across Social Media platforms, keeping them aligned with the brand theme

Engagement

We drove engagement across all platforms on a daily basis, growing brand awareness 

Blogging & Creating Micro Content

The client had just moved from an old blogging platform over to Wix.  There was no blog, no ChatBot and very little SEO work had been done on the site.  We did market research, created posts and repurposed the blog content to create micro-content to share across the Social Media Channels.

Overall Marketing Strategy

Our Strategy involved doing local listings, creating content SEO optimized for the Florida Area, Specifically for Tampa Bay.  We blogged about home ownership, preparation for vacations, gave tips, lists and advice.  Content was repurposed for Social Media Channels and Google My Business.  We engaged daily, creating Pins and Posts as well as weekly Blog Posts.

Increased Engagement

Grew Total Audience

Increased Awareness

Grew New Account

Increased Traffic

Instagram Management

An Instagram Account existed for this client.  They had about 34 followers and about 12 different posts when we began.

Pinterest Management

Client had no Pinterest presence, so we created an account and various boards related to property and vacations, over 90 days we increased:

Twitter Management

The client had a problem with a previous assistant and couldn’t get account details from them.  We started a new account and added content.  Over 30 days:

Google My Business Management

The client had an account with GMB, but wasn’t appearing in search engines or on Google Maps.  We optimized her listing, posted 1 x per week  and within 90 days:

Local Listing Management

Local Listings can really help local businesses get found in their area.  Our client was listed in Google on GMB, only, so we set out to add more:

Wix Website Management

The client recently changed over to Wix.  Had no Blog, had no ChatBot and SEO was negligible.  We Added a Blog, ChatBot, Created FAQ Pages: 

Exit mobile version