If you haven’t automated your business in one way or another, you need to do so.
Repetitive tasks can really consume lots of your time and these days technology makes it very easy to automate some things.
I wanted to introduce you to ActiveCampaign.
NOTE: We’re affiliates of ActiveCampaign. We’ve created this post to introduce you to the platform and to let you know what it can do. If you click through any links on this post, you may be directed to their aite. If you make a purchase, we may make a small commission, at no extra cost to you.
We thank you for your support! Any assistance we get is greatly appreciated and it allows us to continue introducing you to new software and services that can help you in your business.
What is ActiveCampaign?
It’s a platform that makes automation super simple and is very affordable, even for individuals.
ActiveCampaign offers the following solutions:
Let’s discuss each of these below. We’re not going to go into too much detail in this post, but read each section below and if you want further information, click through the link and go learn more.
There’s no denying or escaping email marketing. Email still happens to be the best return for money. In fact, it’s been said that you can get a return of investment of $4 for every $1 spent on email marketing.
That sounds pretty good to me! Even if you could double your investment, it would still be worthwhile.
Talking of email marketing…. Which aspects do you think are best suited for automation?
Here’s where ActiveCampaign makes it super easy!
They have pre-made automation templates that you select and they automatically populate and start working right away.
Some examples of automation templates include:
- Fitness Class Signups
- Abandoned Cart Emails
- Text Reminders for Upcoming Workshops
- Post Project Feedback Surveys
- Credit Score Tagging
These are only a tiny handful compared to the number of automations available.
One of the most important aspects of email marketing is the ability to segment your contacts into groups of interest.
You won’t sell icecream to an Eskimo or a coloring book to a blind person.
In the same vein, you want to make sure you segment all of the people entering your list into their areas of interest so that you can send them the right types of emails and educational content over time.
You can’t respond to every request that comes your way, especially if you have a high volume of web traffic.
You don’t want to be tied to your desk all day:
- Sending Quotes
- Delivering Business Profiles
- Sending Product Specifications
- Answering Questions
- Confirming Appointments
All of these things can be automated in ActiveCampaign. Automation can relieve you of the need to constantly repeat the same process over and over again and leave you to do better things with your time.
CRM & Sales Automation
Having a CRM allows you to track the buyer’s journey with your business and most of the time the contacts in your database will be graded on a point based system.
As the contact progresses through the buying cycle, their need for education and information will change.
Give them what they need
When you know the stage of each contact in our database, you have the knowledge to send them relevant and timely information, education and sales offers.
All of this can be automated within ActiveCampaign:
- Tag each contact
- Trigger automations as they change status
- Trigger automations on specific events
- Trigger automations based on actions
- Trigger automations on demand
This is lead nurturing at its finest.
You’re keeping your contacts in the loop. You’re automating your sales process. You’re sending product recommendations at the right time. Customers get what they need, exactly when the time is right and they have a better experience.
Service & Support
ActiveCampaign takes great pride in their product offering. They want to make it as simple as possible for anyone to migrate to the platform and know how to make the best use of the tools at their disposal.
They will help you migrate from your previous platform, help you get started and guide you every step of the way.
They have a simple onboarding process. A well stocked learning center and knowledgebase.
It’s also easy to ask for help when you need it.
If you ever get stuck with any part of using ActiveCampaign, you can always open a support ticket and one of the friendly staff will reach out to assist you.
What should you Automate?
The processes you should automate for your business depend on the type of business you’re running.
ActiveCampaign is best suited for the following:
- Technology Sites
- Bloggers & Influencers
- Small Businesses
- Events & Entertainment
- Travel & Hospitality
- Real Estate
- Fitness & Nutrition
For each industry and business type, there will be different automations that make sense.
Like we said earlier, ActiveCampaign has made it really easy to automate processes because they supply ready to use automation templates that plug n play.
ActiveCampaign Platform Capabilities
ActiveCampaign understands that customers come from a variety of sources and everyone has their preferred method of communication:
- Some like messaging
- Some like Text
- Some like email
- Some don’t like being contacted
- Others find solutions via Ads
For this reason, many businesses have had to adapt to the omni-presence model.
That means, ActiveCampaign offers omni-channel communication methods that include:
- Text & Messaging
- Conversations & Chats
- Social Media
- Web Personalization
With this approach, ActiveCampaign will help you reach your customers no matter which type of medium they prefer.
All of these channels can be automated, right from inside ActiveCampaign.
How Much Does It Cost?
Now that we know what ActiveCampaign can do, who it’s best for and what channels it can be used to automate, the million dollar question is, how much does it cost?
The good news is that they have 4 different Tiers to choose from, so there’s bound to be a Tier/Plan that your Business can afford.
Let’s start by looking at Monthly then Annual Pricing plans:
Note: all of the above plans start with 500 contacts.
If you have more contacts in your database, then go to their Pricing Page, adjust the slider in the top left of the pricing page to get an accurate cost for your situation.
There’s a generous 14 Day FREE Trial available so that you can see the power of ActiveCampaign in action.
Go play around, see if it works for you and if you like it, why not consider signing up for one of their affordable plans.
If you need any help whatsoever, or need to ask any questions about their service please don’t hesitate to get in touch with us.